Bölüm 7

Adapt

  1. Introduction
  2. Step 1: Establish a continuous process for climate risk analysis
  3. Step 2: Formulate adaptation goal, and prioritize and implement adaptation pathways
    1. Get started: Establish a clear organizational ambition and goal(s) for adaptation
    2. Create an adaptation plan and identify and prioritize adaptation pathways
    3. Leverage opportunities from adaptation efforts
    4. Implement identified adaptation actions
  4. Step 3: Continuously re-evaluate the performance of adaptation options
WBCSD
HazırlayanWBCSD

Leverage opportunities from adaptation efforts

Recognizing and leveraging opportunities that arise from adaptation efforts is crucial for enhancing resilience and creating long-term value. Adaptation actions can lead to the development of new business models, products, or services that not only mitigate risks but also open up new revenue streams. For example, investing in flood-resistant infrastructure can reduce operational disruptions while also providing a competitive advantage in regions prone to flooding. By continuously monitoring and evaluating the performance of adaptation actions, businesses can identify and capitalize on these opportunities, ensuring that their adaptation strategy remains dynamic and responsive to changing conditions. In a survey of 30 large global businesses, the World Economic Forum found that 67% of the respondents had identified opportunities arising from physical climate risks and measures to address them.

Case study: Identification of new business opportunities by Ford and Tesla

Ford and Tesla have identified and prioritized new business opportunities arising from physical risk management. Ford has incrementally improved its existing products by incorporating features that address physical risks, such as backup power functionality. Specifically, Ford adapted to customer interest in backup generators by adding this functionality to a pickup truck. In 2021, Ford unveiled an electric version of one of its popular pickup trucks. The truck can act as a backup generator for up to 3 days, providing a reliable power source during outages caused by extreme weather events. This adaptation not only addresses physical risks but also meets a growing market demand, enhancing Ford's product offerings and customer satisfaction.

Tesla, on the other hand, has taken a transformative approach by developing new products and services that cater to climate resilience. In 2015, Tesla introduced the Powerwall, a rechargeable home energy storage product. The Powerwall is compatible with solar panels and automatically activates during power outages, ensuring continuous power supply. This innovative product leverages Tesla's expertise in energy solutions and aligns with broader environmental, social, and governance (ESG) goals. Additionally, Tesla's Powerwall integrates seamlessly with their solar energy solutions, providing a comprehensive and sustainable energy system for homes. These strategies have enabled Tesla to not only mitigate risks but also create new revenue streams and enhance their market position as a leader in climate resilience and sustainable energy solutions.